Social media expert and business owner, Marielle from Concept Jungle, absolutely swears by Google Analytics as her number one business tool. “I could spend hours lost in Google Analytics data. It can tell you how many people visited your site, how they found you, what they clicked on - even what device they're using. This incredible tool tells me what content is working by driving traffic to my website and what isn't. If you're not monitoring your website data, it's like investing in a lottery ticket but never checking to see if you've won.”
Dream & Do’s client, Jen from Girls Getaways, also loves using Google Analytics. “It tells you where your traffic is coming from, and if you’re spending budget on other third party sites to promote or advertise, you’ll know if it’s worth it when you see the analytics coming from that site.”
Copywriter extraordinaire, Kate Toon, also uses Google Analytics but shares a further tip: Google Search Console (Previously Google Webmaster Tools). She says, “It’s a huge selection of tools for analysing the SEO friendliness of your website, finding broken links, checking content keywords, reviewing your sitemap and other crawl issues.”
At Dream & Do, we recently attended a workshop by SEO expert Adam Dominik, who shared that SEO is definitely not dead, despite what media outlets might be saying. He's worked with Telstra, Lexus and Nestle, to name a few, so he knows what he's saying. He said that we should all jump on keyword research (Google Search Console, Google Trends are good) because it's the absolute backbone of search engine optimisation - helping get you in the mind of your audience at the time they want to buy or use your service. In 2014, 5,740,000,000 Google searches occurred per day, and over half on mobile devices. Would you really want to miss out on a chunk of those clicks? We think not...