Dream & Do

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WHISK AWAY TOURS

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WHISK AWAY TOURS

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The Dream

My favourite part of the design process is asking clients, ‘What’s your dream?’ Kathryn wanted to take women on an adventure that they wouldn’t necessarily seek alone. She dreamed of quirky, fun tours where you can make new friends or have the time of your life with old ones. A chance to see “real” people and places and have cultural experiences you don’t find in guide books. An experience you’d remember for a lifetime.

The Do

With a target market of women over 40, we moved in the direction of bright, bold colours with a retro vibe, to evoke the nostalgia of youth in the ‘70s. The logo has retro type, and the concept of the butterfly symbolises changing, morphing and evolving – like the transformations we experience with travel. The group of butterflies is led by one, off on an adventure together. 

whiskawaytours.com.au

SERVICES

  • Start-up Branding
  • Logo
  • Holding Page

 

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The Dream

My favourite part of the design process is asking clients, ‘What’s your dream?’ Kathryn wanted to take women on an adventure that they wouldn’t necessarily seek alone. She dreamed of quirky, fun tours where you can make new friends or have the time of your life with old ones. A chance to see “real” people and places and have cultural experiences you don’t find in guide books. An experience you’d remember for a lifetime.

The Do

With a target market of women over 40, we moved in the direction of bright, bold colours with a retro vibe, to evoke the nostalgia of youth in the ‘70s. The logo has retro type, and the concept of the butterfly symbolises changing, morphing and evolving – like the transformations we experience with travel. The group of butterflies is led by one, off on an adventure together. 

whiskawaytours.com.au

SERVICES

  • Start-up Branding
  • Logo
  • Holding Page