Dream & Do

THE FRILLS

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THE FRILLS

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The Dream

Alex felt that the gifting market was missing that beautiful something, she was always left wanting when looking for a gift for her loved ones. As we know, necessity is the mother of invention, so she decided to create The Frills. 

The Do

When it comes to The Frills, minimalism is a dirty word. The Frills hampers quite literally come with all the frills - think sparkles, glitter, gold and ribbons - which is why the branding is pink and appropriately over the top.
We wanted to create something that would illicit the same joy and fun of gift-giving and receiving when we were younger, but modernise it for the contemporary woman with a luxe and slightly more mature edge.

Services

Start-up Branding
Logo & Tagline
Photography Direction
Web Copy
 

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The Dream

Alex felt that the gifting market was missing that beautiful something, she was always left wanting when looking for a gift for her loved ones. As we know, necessity is the mother of invention, so she decided to create The Frills. 

The Do

When it comes to The Frills, minimalism is a dirty word. The Frills hampers quite literally come with all the frills - think sparkles, glitter, gold and ribbons - which is why the branding is pink and appropriately over the top.
We wanted to create something that would illicit the same joy and fun of gift-giving and receiving when we were younger, but modernise it for the contemporary woman with a luxe and slightly more mature edge.

Services

Start-up Branding
Logo & Tagline
Photography Direction
Web Copy