The Dream

To create an app that revolutionises the prescription industry and makes the process streamlined for the consumer.

The Do

POPS takes the drama out of going to the doctors to fill a script. It’s as simple as downloading the app, choosing your prescription and having it sent to your door. The target market for this product is millenials, who respond well to tech innovations and trust online services, so the branding needed to cater to them. We used a combination of fun, pastel tones, picked to be approachable and enjoyable, with the font reminiscent of an old script on medicine bottles.