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- MS PEACOCK FINE CHOCOLATES
MS PEACOCK FINE CHOCOLATES
MS PEACOCK FINE CHOCOLATES
The Dream
Peacock Chocolates has been in existence for 2 years and was in need of a brand refresh. Lisa came to one of our Cereal Entrepreneurs events and was inspired to take on the Dream Team in growing her brand to new heights. She wanted to start same-day delivery of the chocolates in the Sydney CBD and grow her social media following with strong and consistent brand communication.
The Do
Using the illustration skills in our team, we created a new concept for the chocolates, focusing on desire, pleasure and indulgence, creating a character of Ms Peacock as the mysterious, alluring figure behind the brand. The style is intricate and glamorous, inspired by Cluedo and the 1920s Gatsby era. Our copywriter developed two separate tones of voice - one of a 1920s novelist who uses flowery language to introduce the brand story on the website and social media. The other voice is of the mysterious Ms Peacock herself. We also rolled out a branded Instagram strategy to tell the story of Ms Peacock and her chocolate-making.
Services
Brand Direction
Full Re-brand
Website Design & Development
Logo
Illustration
Tone of Voice
Copywriting
Social Media
The Dream
Peacock Chocolates has been in existence for 2 years and was in need of a brand refresh. Lisa came to one of our Cereal Entrepreneurs events and was inspired to take on the Dream Team in growing her brand to new heights. She wanted to start same-day delivery of the chocolates in the Sydney CBD and grow her social media following with strong and consistent brand communication.
The Do
Using the illustration skills in our team, we created a new concept for the chocolates, focusing on desire, pleasure and indulgence, creating a character of Ms Peacock as the mysterious, alluring figure behind the brand. The style is intricate and glamorous, inspired by Cluedo and the 1920s Gatsby era. Our copywriter developed two separate tones of voice - one of a 1920s novelist who uses flowery language to introduce the brand story on the website and social media. The other voice is of the mysterious Ms Peacock herself. We also rolled out a branded Instagram strategy to tell the story of Ms Peacock and her chocolate-making.
Services
Brand Direction
Full Re-brand
Website Design & Development
Logo
Illustration
Tone of Voice
Copywriting
Social Media