Dream & Do

Me2

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Me2

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The Dream

To create a health and exercise app brand identity that genuinely supported its clients through personalised programs and support.

The Do

The app was predominately aimed at women, so we were tasked with creating an identity that wasn’t too sports focused or masculine, but still represented movement, positivity and a healthy lifestyle. The photographic direction shows models of all different shapes and sizes and has a heavy focus on composition and directional elements - always on the way up, forward, to the exponential you. The pop of green is that feeling of positive action, the chemical reaction happening in your body when you exercise. We were very careful to create a brand that was positive and encouraging without being too pushy and grating like many other motivation fitness companies.


Please note this is the branding as per project completion, September 2016.

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The Dream

To create a health and exercise app brand identity that genuinely supported its clients through personalised programs and support.

The Do

The app was predominately aimed at women, so we were tasked with creating an identity that wasn’t too sports focused or masculine, but still represented movement, positivity and a healthy lifestyle. The photographic direction shows models of all different shapes and sizes and has a heavy focus on composition and directional elements - always on the way up, forward, to the exponential you. The pop of green is that feeling of positive action, the chemical reaction happening in your body when you exercise. We were very careful to create a brand that was positive and encouraging without being too pushy and grating like many other motivation fitness companies.


Please note this is the branding as per project completion, September 2016.