- Work
- HER & NOW
HER & NOW
HER & NOW
The Dream
Jennifer had a dream to improve lives of intelligent women through career- and business-focused life coaching that also incorporates wellness and health.
The Do
Dream & Do recognised the oversaturated space of wellness coaches, with key competitors that have the same visual language – lots of hand-lettering and cheesy stock photography with coconuts that looks deceitfully optimistic. Intelligent women don’t buy into those ‘Change your life in 30 days’ programs – they want something more, and someone to speak on their level. We created intelligent, content-first design that sets Jennifer up as an expert in her field by letting her in-depth articles do the talking and create trust. The design is simple and clean with manila colour palette, like the desks of these highly organised, high-achieving women. The copy is intelligent, incorporating humour, wit and dose of reality.
SERVICES
Start-up Branding
Business Cards
Business Name
Postcards/"Report Cards"
Website Design & Development
Tone of Voice
Copywriting
Packaging
Social Media
Photography
Art Direction
The Dream
Jennifer had a dream to improve lives of intelligent women through career- and business-focused life coaching that also incorporates wellness and health.
The Do
Dream & Do recognised the oversaturated space of wellness coaches, with key competitors that have the same visual language – lots of hand-lettering and cheesy stock photography with coconuts that looks deceitfully optimistic. Intelligent women don’t buy into those ‘Change your life in 30 days’ programs – they want something more, and someone to speak on their level. We created intelligent, content-first design that sets Jennifer up as an expert in her field by letting her in-depth articles do the talking and create trust. The design is simple and clean with manila colour palette, like the desks of these highly organised, high-achieving women. The copy is intelligent, incorporating humour, wit and dose of reality.
SERVICES
Start-up Branding
Business Cards
Business Name
Postcards/"Report Cards"
Website Design & Development
Tone of Voice
Copywriting
Packaging
Social Media
Photography
Art Direction