Dream & Do

HER & NOW

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HER & NOW

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The Dream

Jennifer had a dream to improve lives of intelligent women through career- and business-focused life coaching that also incorporates wellness and health.

The Do

Dream & Do recognised the oversaturated space of wellness coaches, with key competitors that have the same visual language – lots of hand-lettering and cheesy stock photography with coconuts that looks deceitfully optimistic. Intelligent women don’t buy into those ‘Change your life in 30 days’ programs – they want something more, and someone to speak on their level. We created intelligent, content-first design that sets Jennifer up as an expert in her field by letting her in-depth articles do the talking and create trust. The design is simple and clean with manila colour palette, like the desks of these highly organised, high-achieving women. The copy is intelligent, incorporating humour, wit and dose of reality.

herandnow.com

@herandnowcoaching

 

SERVICES

Start-up Branding

Business Cards

Business Name

Postcards/"Report Cards"

Website Design & Development

Tone of Voice

Copywriting

Packaging

Social Media

Photography

Art Direction

5 Minutes with Jennifer...

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The Dream

Jennifer had a dream to improve lives of intelligent women through career- and business-focused life coaching that also incorporates wellness and health.

The Do

Dream & Do recognised the oversaturated space of wellness coaches, with key competitors that have the same visual language – lots of hand-lettering and cheesy stock photography with coconuts that looks deceitfully optimistic. Intelligent women don’t buy into those ‘Change your life in 30 days’ programs – they want something more, and someone to speak on their level. We created intelligent, content-first design that sets Jennifer up as an expert in her field by letting her in-depth articles do the talking and create trust. The design is simple and clean with manila colour palette, like the desks of these highly organised, high-achieving women. The copy is intelligent, incorporating humour, wit and dose of reality.

herandnow.com

@herandnowcoaching

 

SERVICES

Start-up Branding

Business Cards

Business Name

Postcards/"Report Cards"

Website Design & Development

Tone of Voice

Copywriting

Packaging

Social Media

Photography

Art Direction

5 Minutes with Jennifer...