The Dream

To lead the salespreneur movement and create a brand that represented the excitement and energy that matched with the opportunity to join Gen-S.

The Do

After a crazy and inspiring brand workshop, we got to the heart of the Gen-S purpose, and that was to lead the salespreneur movement, making sales easier for both companies and salespeople. We wanted the brand to reflect the energy and excitement of the movement, so we created a logo that felt like it was always on the go, with busy and kinetic imagery, and bright, distinct brand colours.