Dream & Do

GAALS

0.00
DSC_1171.jpg
DSC_1175.jpg
GAALS5.jpg
GAALS2.jpg
gaals_portraits.jpg

GAALS

0.00

The Dream

Amy and Alex are two professional doctors who teamed up and realised a lot of men dominate the gynaecology industry that’s essentially about serving women. They wanted to open a warm, inviting private practice centre led by women for women, specialising in gynaecological services and minimally invasive procedures.

The Do

We saw a great opportunity when looking at competitor sites that tended to be all about the doctor and what he wanted to tell the patient, in language they most likely wouldn’t understand. We also didn’t want to use cheesy stock images of smiling doctors, stethoscope and pregnant women. Instead, we used illustrations to soften the message and give the website a warm, friendly feel with soft colours. The brand identity can appeal to all women, and the logo is a bit cheeky as we joined the As together to create a V, to represent the female organ.

gaals.com.au

SERVICES

Start-up Branding

Business Cards

Website Design & Development

Tone of Voice

Copywriting

Photography

Art Direction

Illustration

5 Mins with Amy from GAALS...

Add To Cart

The Dream

Amy and Alex are two professional doctors who teamed up and realised a lot of men dominate the gynaecology industry that’s essentially about serving women. They wanted to open a warm, inviting private practice centre led by women for women, specialising in gynaecological services and minimally invasive procedures.

The Do

We saw a great opportunity when looking at competitor sites that tended to be all about the doctor and what he wanted to tell the patient, in language they most likely wouldn’t understand. We also didn’t want to use cheesy stock images of smiling doctors, stethoscope and pregnant women. Instead, we used illustrations to soften the message and give the website a warm, friendly feel with soft colours. The brand identity can appeal to all women, and the logo is a bit cheeky as we joined the As together to create a V, to represent the female organ.

gaals.com.au

SERVICES

Start-up Branding

Business Cards

Website Design & Development

Tone of Voice

Copywriting

Photography

Art Direction

Illustration

5 Mins with Amy from GAALS...