The Dream

To create a brand that paid homage to the rich history of the business, whilst establishing itself in a newly saturated and ever growing market.

The Do

When it came to a name, Fregies was settled upon almost immediately (fruit + vegies - get it?). We wanted the name, like the brand, to be fun, friendly and familiar - it's a family-run farm after all!

The tagline 'Families Feeding Families' encapsulates the brands values, while also being a strength that sets this family business apart from other brands. During our research phase, we agreed that the story/journey the produce takes before it ends up in the supermarket aisle is something to highlight. It's a beautiful narrative of being nurtured by the farmer, before making its way to your dinner table. We shared the story of Fregies in a modern style of illustration, guaranteed to catch your eye at the supermarket.

Services

Start-up Branding
Logo & Tagline
Illustration
Packaging Design
Website Design & Development
Tone of Voice
Website Copy