Dream & Do

FREEDOM HUB

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FREEDOM HUB

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The Dream

The Freedom Hub is a charity that rebuilds and empowers the lives of survivors of human trafficking in Australia. After two years, Sally was becoming frustrated with always asking for money and, as a true entrepreneur at heart, wanted to create a business where the value-add goes to the charity. She’s opening a café in Waterloo, and needed a brand evolution.

The Do

Brand first, charity later. Sally’s existing logo was a butterfly, which symbolises hope, freedom and change. We added further meaning by rebranding it with an origami element, evoking the beautiful paper cranes story, and adding to the idea of making something from nothing. For a special event, we created real origami butterflies for each guest, that they could pin to themselves once they made a pledge. The room was eventually filled with butterflies.

New website coming soon...

SERVICES

  • Brand Development
  • Logo Design
  • Charity Flyer & Pledge Form
  • Corporate Stationery
  • Tagline

5 Minutes with Freedom Hub...

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The Dream

The Freedom Hub is a charity that rebuilds and empowers the lives of survivors of human trafficking in Australia. After two years, Sally was becoming frustrated with always asking for money and, as a true entrepreneur at heart, wanted to create a business where the value-add goes to the charity. She’s opening a café in Waterloo, and needed a brand evolution.

The Do

Brand first, charity later. Sally’s existing logo was a butterfly, which symbolises hope, freedom and change. We added further meaning by rebranding it with an origami element, evoking the beautiful paper cranes story, and adding to the idea of making something from nothing. For a special event, we created real origami butterflies for each guest, that they could pin to themselves once they made a pledge. The room was eventually filled with butterflies.

New website coming soon...

SERVICES

  • Brand Development
  • Logo Design
  • Charity Flyer & Pledge Form
  • Corporate Stationery
  • Tagline

5 Minutes with Freedom Hub...