Dream & Do

BUY FAR

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BUY FAR

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The Dream

Katrina came to the Dream Team with a dream… to quit her corporate job (there’s definitely a pattern here!) and combine her love of fashion and travel. Her idea was to source unique pieces of clothing and accessories from boutiques around the world, making them available to people in Australia. The brand message? Find wanderlust style at the click of a button, passport not required.

The Do

We created a full brand for Katrina and named it Buy Far, taking care of all the design and brand direction from website to social media and beyond. We honed the direction of the brand to bring it to life visually, with the bright colour schemes celebrating the duality of the modern woman who is a realist and an escapist, corporate and hard-working but also a free spirit and traveler. The idea is for her to find escapism and wanderlust in the brand’s visuals and the pieces available to buy on the site.

www.buy-far.com

@buy_far

Services

Start-up Branding

Brand Direction

Logo

Website Design & Development

Illustration

Tone of Voice

Copywriting

Photography

Video Direction

Social Media

Add To Cart

The Dream

Katrina came to the Dream Team with a dream… to quit her corporate job (there’s definitely a pattern here!) and combine her love of fashion and travel. Her idea was to source unique pieces of clothing and accessories from boutiques around the world, making them available to people in Australia. The brand message? Find wanderlust style at the click of a button, passport not required.

The Do

We created a full brand for Katrina and named it Buy Far, taking care of all the design and brand direction from website to social media and beyond. We honed the direction of the brand to bring it to life visually, with the bright colour schemes celebrating the duality of the modern woman who is a realist and an escapist, corporate and hard-working but also a free spirit and traveler. The idea is for her to find escapism and wanderlust in the brand’s visuals and the pieces available to buy on the site.

www.buy-far.com

@buy_far

Services

Start-up Branding

Brand Direction

Logo

Website Design & Development

Illustration

Tone of Voice

Copywriting

Photography

Video Direction

Social Media