- Work
- APG & Co
APG & Co
APG & Co
The Dream
APG & Co The Brand Assembly is the fashion group for Sportscraft, Saba, Jag and Willow. It’s formerly known as The Apparel Group.
The Do
We orchestrated an entire re-brand for APG & Co, including business naming, design, corporate stationery, a brand book and brand guidelines to use in-house. The direction was to create a clean, high-fashion brand to stand the test of time, with a homogenous style so it didn’t clash with the labels that APG & Co represents. We went for a simple, utilitarian colour palette of black, white and beige.
SERVICES
- Re-brand
- Business Name
- Logo
- Brand Guidelines
- Holding Page
- Corporate Stationery
The Dream
APG & Co The Brand Assembly is the fashion group for Sportscraft, Saba, Jag and Willow. It’s formerly known as The Apparel Group.
The Do
We orchestrated an entire re-brand for APG & Co, including business naming, design, corporate stationery, a brand book and brand guidelines to use in-house. The direction was to create a clean, high-fashion brand to stand the test of time, with a homogenous style so it didn’t clash with the labels that APG & Co represents. We went for a simple, utilitarian colour palette of black, white and beige.
SERVICES
- Re-brand
- Business Name
- Logo
- Brand Guidelines
- Holding Page
- Corporate Stationery