Dream & Do

APG & Co

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APG & Co

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The Dream

APG & Co The Brand Assembly is the fashion group for Sportscraft, Saba, Jag and Willow. It’s formerly known as The Apparel Group. 

The Do

We orchestrated an entire re-brand for APG & Co, including business naming, design, corporate stationery, a brand book and brand guidelines to use in-house. The direction was to create a clean, high-fashion brand to stand the test of time, with a homogenous style so it didn’t clash with the labels that APG & Co represents. We went for a simple, utilitarian colour palette of black, white and beige.

apgandco.com

SERVICES

  • Re-brand
  • Business Name
  • Logo
  • Brand Guidelines
  • Holding Page
  • Corporate Stationery

5 Minutes with APG & Co...

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The Dream

APG & Co The Brand Assembly is the fashion group for Sportscraft, Saba, Jag and Willow. It’s formerly known as The Apparel Group. 

The Do

We orchestrated an entire re-brand for APG & Co, including business naming, design, corporate stationery, a brand book and brand guidelines to use in-house. The direction was to create a clean, high-fashion brand to stand the test of time, with a homogenous style so it didn’t clash with the labels that APG & Co represents. We went for a simple, utilitarian colour palette of black, white and beige.

apgandco.com

SERVICES

  • Re-brand
  • Business Name
  • Logo
  • Brand Guidelines
  • Holding Page
  • Corporate Stationery

5 Minutes with APG & Co...