V is for VOICE
Copywriters can create a strong tone of voice for your brand
The importance of copywriting and great word-based content and communication can sometimes get lost among design and creating a visual brand identity. As Amy, our resident copywriter and content editor here at Dream & Do, would argue, words are your friends. Tone of voice and language is just as important in conveying the message of your brand.
The best thing? Words are free! They can be used to influence, recruit, sell, market, share, and tell your story. Because everyone has a story.
Any commercial organisation is competing – for sales, clients, staff, you name it. So it’s important to differentiate yourself from the crowd. We communicate with words, as well as images. So your communication, not just your imagery, should reflect your brand’s personality.
Just like the defined set of characteristics that epitomise your brand in a visual sense, your tone of voice should also be a true reflection of the way you communicate with your target market. Think about your favourite brands and how they sell themselves. Take a look at their social media, their newsletters, their blogs, and you’ll see their personality. Is Chanel cheeky and self-deprecating? Is Frank Body serious and intellectual? What makes Cosmo different to Frankie magazine?
We do brand style guides for all our clients, as we will speak about soon in K is for KNOW and B is for BRANDING, but tone of voice is really what sets us apart. Many people consider colour and imagery in their brand guidelines, but neglect the tone of voice and communication. In a world where we read online as much as we see, this is crucial.
Not a writer? Get in touch and we’d love to help!
We’ve shared some pretty great TOV examples on the blog, from Cards Against Humanity to Frank Body and Go-To skincare. Plus check out some of the tone of voice work we’ve done for clients – Identify Yourself, GAALS, and a few more launching soon…
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