S is for SOCIAL
Sick of social media? It’s not dead yet…
We spoke to a bona fide social media expert, Marielle Bagus. She’s the founder of start-up business Concept Jungle, which she started five months ago as a side project and recently quit her fulltime job because the clients were flowing in. So she knows what she’s talking about!
“Most clients I start working with have been simply posting on social media whenever they remember. I encourage them to get into the habit of setting aside time to work on content for the entire week ahead. You'll produce better quality work and it saves you from stressing, ‘what can I post about today?!’ Beyond the emphasis on forward-planning, here is some other advice I like to dish out:
- Don't feel pressured to be across every single social media platform. Think about who your audience is and where you can reach them best. It's far more effective to nail one or two social media accounts than look weak across many.
- Post with a purpose. An important part of a social media strategy is determining your objectives. What are your overall business goals and how will social media help you achieve them? Is it to build brand awareness? Lead generation? Are you educating your audience about a cause? These objectives should underline anything you post.
- Your job doesn't stop once you've posted! Take 30 minutes every day to monitor any comments or mentions and try to respond to as many as possible. If you want to take engagement to the next level, start following other relevant accounts your audience follows and join in the conversation. Your name will reach more eyeballs and you'll soon position yourself as a subject expert. It's called social media for a reason - without the social interaction part, it's just broadcasting.
- Lastly, don't worry too much about how many followers or likes you do or don't have. It's easy to become obsessed with numbers and to take it personally when someone unfollows you. Just keep posting regularly and consistently good content - the engagement and following will come.”
Here at Dream & Do, we also manage social media for our clients, with a particular focus on eight-week Instagram schedules that adhere to your new brand guidelines, visually and through tone of voice. It’s an interactive process between you and the Dream Team, so we can get to know your brand, and ensure your unique voice is heard through your social media identity.
Once you’ve approved the eight weeks of content, we continue to take care of business for you, uploading the posts to Schedugram, which is our weapon of choice! It saves time and energy in having to decide what to post each day, forgetting to post during a crucial time (such as when you sleep through your alarm and miss the morning social media traffic!) and you don’t need to log in and out of several accounts regularly.
Sit back, relax and watch magic happen!
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