Dream & Do

How to sell your product or service through passive marketing

Dream & DoComment

Last year, we wrote an article about ‘How to Sell Without Really Selling’ that was featured on the Business Chicks website.

Marketing. Another one of those “scary” words. Getting your product to market can be the toughest part of the whole start-up process. Getting your name heard, your face out there, your music listened to… whatever it is you’re interested in gaining, you need to have a marketing strategy in place.

Think outside the box. 

Welcome to the new age of marketing. As business owners, we’ve entered the age of the entrepreneur, where 15-year-olds are being paid for product placement on their Instagram. We need to move with the times; be gone with old-school, stuffy marketing. In an era where we’re glued to our smartphones and have the attention span of less than a goldfish (generally speaking), people need to grab and hold our attention faster than ever before. 

How many of us skip those annoying YouTube ads? But you can’t skip something that’s right in front of you, and particularly something that is cleverly disguised in a funny video or a witty blog post.

In other words, passive marketing is a “thing” now. It’s all about crafting amazing creative content to draw attention to your brand; it’s about giving something back to your consumers. It’s about selling an idea, not just a product. If you keep creating good work, and making good products, customers or clients will come. It’s about being genuine and open, rather than shoving it in people’s faces.

Here are some of our favourite video campaigns that are created to promote a product, but are hilarious and not obvious...

Doritos

Viva Vena