LinkedIn is pretty underrated as a tool for start-ups and small business. We all know it as basically like an online profile of your CV, jobs you’ve done, roles you’ve fulfilled, connections you have. But did you know you can also post blogs and articles on there too? This can be a great way to gain more traffic to your website.
LinkedIn is the world’s largest professional network – growing with over 330+ million members. That’s a lot of people you can expose your brand to.
It’s also worth keeping your personal profile up to date to increase visibility for your brand. If you hire employees, encourage them to do the same. The more people linking to your business, the better it makes you look. Every employee and connection is a brand ambassador.
According to Forbes, LinkedIn makes your people talent magnets. “One of the first places professionals go when they are looking for a job is LinkedIn. When your people are using LinkedIn regularly, they become visible to those who are seeking employment, attracting talent to your company.”