Dream & Do

H is for HUSTLE [Z-A for Start-ups]

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H is for HUSTLE

Networking is a scary word, but an important lesson. Hustle hard to stay on top of your game.

No one likes the word “networking”; it’s pretty scary, and just invites images of sweaty-palmed small talk over weird canapés at a stuffy business event. But we can’t deny the importance of creating relationships and meeting new people.

It’s important to keep an open mind about who might be able to help you and your business grow to new heights. If not now, then maybe later in your start-up journey.

At Dream & Do, we like to call ourselves the ultimate hustlers. We’ve been known to give out business cards to the Uber driver talking about his idea for an app, the guy selling coffee out of a cart down the street, and Tara even slipped a card into a bag of returned clothes at Country Road. The salesgirl actually ended up emailing her saying she’d looked at the website and love what we do, and that she might need our branding services at some point for her personal styling business.

As online business coach, Kate Toholka, says: “Hustle is your best friend. Yeah, there will come a day when you won’t have to hustle as hard (maybe), but when you’re in the early days of your business, you have to be prepared to work many, many hours. It will take some trial and error to find out the best ways to work smarter in your business.”

If you admire someone, or see them as a ‘virtual mentor’, why not suggest shouting them a coffee or a wine? You never know where the relationship might lead. Make sure the email is personal, brief, and not asking too much. Business is a two-way street. Our client, Naked Ambition have written a great post on this here.

Sometimes it helps to think less “B2B” and more “P2P” (people 2 people!). We’re all human. Let’s keep it real.

Dream & Do co-hosts an event called Cereal Entrepreneurs - a fun, non-intimidating breakfast meet-up event where we interview a couple of entrepreneurs and then do a live creative workshop of audience members’ business issues. Breakfast and goodie bag is included, and we believe that there’s no such thing as too much crazy. Bring your personality, meet like-minded people, and have some fun.

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