We all know Facebook, but a lot of people don’t use it anymore since they introduced the new algorithms a couple of years ago, meaning it’s harder to get posts seen by the relevant people without paying for advertising. The good thing, it’s pretty cheap to boost a post; you can choose from about $7 to reach the people who like your page, or target specific people who might have an interest in your product/service.
Just when we thought it was time to give up on Facebook as a viable free marketing tool for business, people like Carissa Hill, business coach and Facebook marketing expert come forward and impart their wisdom. Carissa also owns a chain of beauty salons, a design and print company, an international product range and multiple online stores that all pretty much run without her.
You’ve probably seen people who use Facebook and seem to be absolutely killing it … how do they do it?? Carissa is one such person; she uses Facebook ads to book out her range of small businesses. The boosted posts generate her business between $1,500-$2,000 per day (yes, you read that right!)
Carissa runs an exclusive group and program called ‘Facebook Business Success Club’. In her e-book, Grow Your Business With Facebook, she says: “Everyone is on Facebook, all your dream customers. The trick is getting the RIGHT message, in front of the RIGHT people.”
Here are her top tips for using Facebook advertising to grow your business:
- Your image and brand is so important. Take it as seriously as you take your business; no spelling errors, no home-made artwork, no pixelated images. Ask yourself: would a million dollar business do that?
- Know your customers. Find out who they are, what they like, what they want from you, and how you can build a long-lasting and loyal relationship with them. What would interest them, educate them, or entertain them? You need to act as if your Facebook page is a professionally designed friend of all your fans and customers.
- Track and monitor the results of your different posting strategies. What works? What doesn’t? Why? What do they like? Play with different types of posts at different times of the day by spending small amounts of money at a time. When you have a post that converts into sales, you can use it over and over again.
- More fans doesn’t mean more money. If you’re not already profiting from your existing ‘likes’, having more of them won’t change a thing. Quality over quantity matters on Facebook. Are your fans people who are actually interested in becoming a valued client of your business? You can use Facebook’s interest and demographic targeting to target people who are interested in what you sell, or who might actually need or want your product or service.
Thanks Carissa! Visit http://facebookbusinesssuccessclub.com/ for more wisdom and advice.