Lightbox Popups are the little square pages that pop up when you visit a website, asking you to sign up with your email address.
These are really great for capturing emails (naturally) but BEWARE! As we mentioned in our passive marketing tips a couple of weeks ago, these can actually just ignore your customers and be more of a hindrance than a help.
There’s an art to this; it has to be done right. A few tips from us at Dream & Do:
- Don’t have the pop-up appear within the first five seconds of someone going to your website. 55% of people spend less than 15 seconds on a website. Time is precious. It’s far better to have a beautifully designed, easy-to-navigate website that people will actually want to scroll through and spend time on, than a pop-up box that makes them want to click away before they’ve had a chance to look. It’s a bit like someone coming up to you in a shop while you’re browsing t-shirts, and shoving a pair of shoes in your face asking you to buy them. Chill.
- Avoid too many words. A lot of the time, people don’t actually read what the pop-up form says, they might just enter their email to get you to shut up, or click away if it all looks too hard. Capture their attention with a fun message, a joke, some snappy copy, or a special offer.
- Offer something to your customers. People love free stuff, and they love when they think they’re getting a good deal. Rather than just capture their email for the sake of building your database, give something to your potential customer. A discount code, an e-book chapter, a free gift. Anything goes.
One of our clients uses Seth’s Popup Creator and finds it quite nice!