Most companies take full advantage of the Instagram and Facebook social media platforms for customer engagement and sales generation, yet people seem to discount Pinterest and it’s value for businesses. What business seem to overlook or perhaps don't even realise it that many potential customers use Pinterest to browse products and services, both intentionally and as a way of passing time. Pinterest works as an outlet for people to define their perfect lifestyle, which is a godsend if you're a business trying to target your specific customer.
Now that's got your attention, its times to make Pinterest for Business your new best friend. Here you'll find the success stories of businesses from Topshop to the Bank of America, BuzzFeed, Elle, Nordstrom and L’Oreal Paris, Sony, Tate and Walgreens. Each story gives you insight in to their success after building a business account on Pinterest and suggestions for a great Pinterest strategy.
Let's take a look at BuzzFeed for example. According to them, Pinterest is their second largest social network referrer and has a much longer lifecycle than other social networks, often driving traffic to posts months after it was originally published. WOWZAS! I think we all want some of that.
They've got heaps of useful tips on how they've done it, one being to experiment with your pin categories to see what resonates with customers, and then adjust your product/service strategy from those insights gained.
Topshop is another success story that claim Pinterest drives the most amount of sales (WHAT!?). Their innovative campaign utilising the Pinterest platform generated “55 press stories from mainstream consumer media as well as fashion and tech publications.”
Like what you're reading? Thought so, we we put together some steps you can take to build a kickarse Pinterest profile.
STEP 1: Create a business Pinterest account, separate from your personal account
STEP 2: Make 10+ boards with at least 10 pins each. Organise these around topics your audience might be interested in. These boards should show the depth of your brand personality and feature a strong brand voice. Add Pins on a regular basis and experiment with the content pinned to keep people on Pinterest engaged.
STEP 3: Be social! Share 50% of your own content and 50% of content from external sources that link with your brand purpose, values and persona.
STEP 4: Collaborate on relevant group boards to boost engagement.
STEP 5: Interact with other Pinterest users by liking, commenting, sending pins, tagging users, and sending messages. Build personal relationships.
STEP 6: Promote Pinterest boards on your website and other social platforms. Send a dedicated Pinterest email to showcase your boards and encourage following. We recommend you to use Mailchimp for this, to make it look professional.
STEP 7: Drive traffic back to your site with the Save button to increase brand awareness
STEP 8: Automate using a tool called BoardBooster - tells you the average performance of pins to your group boards and show you how yours did.
STEP 9: Pay attention to your Pinterest Analytics to learn what your customers interests are and create a content strategy based on where your brand intersects such as:
What Pins and boards from your profile people love most?
What people like to save from your website?
Who your Pinterest audience is, including their gender, location and other interests?
What devices people use when they’re saving your stuff?
How adding the Save button to your website leads to referral traffic from Pinterest?
Does this all seem a bit too hard and you'd prefer someone else to take the wheel? We handle social media so you can focus on the core of your business.
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