Dream & Do

Creative Show & Tell - Budgets & Brand Experiences

Tara SheltonComment

INSPO # 1 - The Money Diaries

Being a student, living in a major city in Australia isn't exactly cheap. If you live with your parents you're one of the lucky ones - but imagine juggling having to pay the rent, whilst studying and working to be able to live close enough to uni. Yeah, that's pretty much the status quo. Talking to friends and acquaintances my age, we're all more often than not surprised at the balance of our bank accounts at the end of the week or month. Where does the money go? Does it disappear to this invisible black hole that just eats away at our virtual tap and go pockets? Well that's certainly how it seems. For those who still have the privilege of living at home (like myself) most of my income goes to food, buying lunch daily, or that morning coffee. Sitting down with some friends - we worked out that you could save upwards of $2000/pa by for-going that morning caffeine hit. But even though all these things seem like a couple of dollars here and there, it really adds up if you don't keep track of it. 

So whilst perusing one of my favourite website's Refinery 29, I came across these lovely pieces of journal style journalism called "The Money Diaries". They follow a different person in each feature, from different cities around the world

And for one week, they conscientiously record their daily expenditure in a timestamped snippet of their day. Whether it be Harry Potter themed cocktails in Sydney or Chicken sandwich in New York. Each author details their Occupation, Industry, Age, Location, Annual Salary and Paycheck, Along with Monthly Expenses.

The entries are a fantastic, light-hearted and fun read and has really encouraged me to undertake a similar experiment! Sharing this with the Girls at the office, one of them mentioned an app that was widely used in Sweden where she lived and worked for a number of years. It's called Tink - and it cleverly creates a budget for you by linking with your bank account. The existence and accessibility of platforms like these I think are great for someone just starting out on budgeting and saving - and what better time to start whilst you're on the cusp of adolescence and adulthood! Yay...

Edie - Junior Designer

 

INSPO # 2 - Human experience Design

Connecting with a group on a personal level by identifying with them, their needs, their vexes in non-intrusive but convenient way is what human experience design is all about. It’s about consciously considering each end-to-end touch point that a person may interact with a brand and it’s products/services. It’s about thinking how each of these experiences could provoke a reaction and provide benefit for the end consumer. Of course all initiatives should have a red thread tying back to the brand’s core values, purpose, mission, etc however they don’t need to be represented so literally and can be taken with an innovative approach.

Design Thinking urges brands to shift their mentality away from a “feature first” to “human first”. This human-centered approach to problem solving involves speaking directly to the target audience and tapping into their insights, rather than blindly making assumptions. It also encourages you to hit the streets and walk in the shoes of the person you’re trying to reach to discover unexpected opportunities. The most secure source of new ideas are derived from customers unmet and/or unarticulated needs which can be uncovered through customer intimacy and understanding.

“When we understand what matters to people ... we can be what matters to them." -  Momentum Worldwide (the agency behind Facebook IQ Live)

Take a look at these video case studies that demonstrate great examples of how to design human experiences that analyse human behaviour and provide purposeful and informed solutions that encourage involvement.

Ashley - Designer