Dream & Do

#BOSSLADYDREAM Finalist: Meet Daniella Frayman from Threads for Boys

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Daniella Frayman from Threads for Boys is one of our #BOSSLADYDREAM competition finalists! Check out her 60-second video here. We're announcing the winner of the $40k Business & Branding Package on 4 July…

What drove you to start your own business?

Threads for Boys was started due to the overwhelming lack of options when it came to boys clothing and accessories in mainstream stores. There was so many gorgeous girls' clothes available but always just a little lonely rack at the back of the store dedicated to the boys. Usually filled with stereotypical prints, in boring shades of blue, white or grey and limited sizing options. As a boy mama I knew there were fellow mums of boys who were struggling with the same pains so Threads for Boys was born. An online store where mums from all over the world could shop for cool and unique items from the convenience of their own homes (because we all know how hard it is to get babies and toddlers out the door with your sanity in tact!).

What has been your greatest challenge so far?

Running your own business can be challenging at the best of times. But running it as a stay at home mum can be at times quite lonely with no one to share or bounce ideas off. I mean if it was up to my toddler there would be nothing Lightning McQueen couldn't solve. However, in reality juggling mum life and the business leaves little time for sleep. Lots of hustling when everyone else is asleep.

What has been one of your best highlights?

Becoming a finalist in the Dream & Do competition and having to create the 60-second video, which took me out of my comfort zone! I am so glad I did it as I feel like I can do anything now.

How do you keep motivated being a boss lady? 

Knowing that there are so many other mums of boys out there who are struggling to shop for their boys means that I need to make Threads for Boys even more accessible to them.

Who is your biggest inspiration?

I can’t say I have just one person in particular that inspires me. I look to many other businesses that started from their living room or garage and have gone on to have thriving businesses. I hope that one day I can be the inspiration for other mums or anyone that is told that their idea is not viable.    

What blogs/mags or insta feeds do you follow for your business?

Mums with Hustle has to be my go-to on Instagram! She also runs a kick-ass Facebook community for like-minded mums in business which is a great place to seek advice and or support. As well as subscribing to Flying Solo, the Entourage, Seryl Thai, and the League of Extraordinary Women.

What is the best quote, book or piece of advice that has been given to you on this journey?

“If opportunity doesn’t knock, build a door” ~ Milton Bere is a great reminder that opportunities and in turn success don’t just come to you, you have to go out and make them happen.

I have also thoroughly enjoyed reading Kate Toon’s recent book the Confessions of a Misfit Entrepreneur, which challenges your conventional journey to having a successful business. As well as Marketing to Mums by Katrina McCarter.

What would winning the #BOSSLADYDREAM competition mean to your business? How will it change things for you in particular?

Threads for Boys has enjoyed steady and consistent growth over the last two years. I feel that I have a system that will allow me to fulfil my dream for Threads for Boys. Winning the Boss Lady Dream competition will allow Threads for Boys to really fulfil that vision of dressing boys from all walks of life and corners of the world in cool, funky and interesting threads and accessories. I am now ready to scale this business to fulfil my vision. Boss Lady Dream prize pack is exactly what I need to make it happen.