Dream & Do

#BOSSLADYDREAM Finalist: Meet Amy Johnson Design

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Amy Johnson Design is one of our #BOSSLADYDREAM competition finalists! Check out her 60-second video here. We're announcing the winner of the $40k Business & Branding Package on 4 July…

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What drove you to start your own business?

Working with startups exposed me to the challenges and operational elements businesses face. It showed me that belief in yourself and your idea can be infectious. Having tenacity and recognizing what you can do what is of merit, and where you can do things differently inspired me to pursue my own business ventures! I wanted to combine my love for business and design, utilise my knowledge, relationships and creativity to create exceptional designs that tell my client’s stories and enhance their wellbeing! Aesthetics and our surrounds affect our decisions, emotional responses and the way we feel about ourselves everyday. Creating beauty within our environment is key to community, social and personal growth and key to learning.

What has been your greatest challenge so far?

Starting from scratch! Amy Johnson design, Soft Studio and Trendency are brands that create bridges between the design industry and the wider community. I’ve been on both sides of the coin and would have benefited from services like these. Every client I have encounted has reminded me of the value these brands can bring, and that really addresses the other major challenge of confidence. Effort and confidence equal results.  It comes down to staying focused and just making it happen every day!

What has been one of your best highlights?

Developing an industry presence and feeling so supported. Interior design as an industry can appear superficial and competitive. Really, at the core is a community of creative individuals who see value in collaboration, and who are looking for a challenge and an opportunity to use design to bring comfort, joy and accessibility to many facets of our daily lives. Design can be special; design can be transformative!

How do you keep motivated being a boss lady?

I wouldn’t want to be anyone else! I’m proud of the responsibility and demand I’m under being a ‘boss lady’. I stay motivated by mapping out my to-do list on an immediate and a long-term scale. Unpacking large tasks into small, time-centric tasks prove that no mountain is insurmountable. Ticking something off the to-do list is very rewarding for a list maker like myself! I love that every day, client and project is unique and requires a new approach and solution! Making a difference to the lives of my clients is extremely rewarding and keeps me motivated!

Who is your biggest inspiration? 

I can’t really say I have one particular person of inspiration! Inspiration is all around us! I try my best to spend time outdoors, read and surround myself with new experiences, places and people who are much smarter than myself!  Anyone can have a good idea, however some people with a unique way of looking at things tend to push you to new ideas and help your refine and resolve problems into practical applications you may not have thought of on your own! You need a lot of ideas to make a business grow into its full potential. Situations and challenges arise and different people and information are relevant at different times!

What blogs/mags or insta feeds do you follow for your business?

It’s so important to be open to ALL sources. From blogs, books, features, art exhibitions, nature, fashion, culture, music and more, information and experiences from inside and outside of my industry keeps me inspired and learning every day.  I love blogs and feeds with a very global perspective to keep an close eye on international developments and insights! Vogue and many other covers also grace my coffee table for a hit of product and trend summaries.

What is the best quote, book or piece of advice that has been given to you on this journey?

“It’s ok not to have it together, all the time.” It’s a reminder that challenges come in all shapes and forms, and that sometimes things can be difficult; harder than you may have even imagined. Resilience is elastic, and through obstacles you can gain different perspectives. If you chose a positive attitude, there’s much to gain.

What would winning the #BOSSLADYDREAM competition mean to your business? How will it change things for you in particular?

Winning the Boss Lady Dream competition would be an electric explosion of my brand, with fireworks! I have so many ideas, plans, and operational tasks for the business to fully roll out. With the support of these incredible prizes and professionals, I could ignite the spark I’ve been so carefully preparing and – fingers crossed – in a show stopping boom of creativity, identity and inspiring presence!