Dream & Do

#BOSSLADYDREAM Finalist: Clare Sanders from Run & Rule

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Clare Sanders from Run & Rule is one of our #BOSSLADYDREAM competition finalists! Check out her 60-second video here. We're announcing the winner of the $40k Business & Branding Package on 4 July…


What drove you to start your own business?

My partner and I have both enjoyed successful corporate careers, but we felt like something was missing. We were drawn to the health industry because health is something that affects us all. After working for a number of health companies, we decided we wanted to be our own bosses, build something that we could call our own, and actually have a positive impact on people’s lives.

What has been your greatest challenge so far?

Living off the smell of an oily rag at times. It forced us to be a bit more creative with our marketing and resourcing. It also meant saying ‘no’ to our family and friends when we really needed to dig in get results.

What has been one of your best highlights?

Our first enquiry (that wasn’t a friend or a family member!) was validation that we were on the right track and that people actually want what we’ve built. It was an amazing moment when everything that we’d been working so hard for, was recognised, and desired.

How do you keep motivated being a boss lady?

Black coffee! At the end of the day, knowing that I’m responsible for what I can achieve is enough to make me push through, even when I feel out of my depth or I’ve become distracted from the task at hand. I’ve also got an amazing support network in my family and friends, including my fiancé, who is experiencing all the highs and lows with me in the business.

I also find going for a run helps me clear my head and focus on what I need to do next. And luckily, it’s now part of my job!

Who is your biggest inspiration?

Mia Freedman is probably up there – I’m in awe of the empire she has built and the principles it’s based on. But IRL, I have some pretty spectacular #bosslady friends. Whenever I find myself in a pickle, I put myself in their shoes and try to think what they would do in the same situation.

What blogs/mags or insta feeds do you follow for you business?

Body & Soul, parkrun, @ausfitnessshow, @turiapitt, @menshealthmag, @womensfitnessmag, @12wbt, @ljclarkson, @womenshealthaus, @mishbridges, @lornajaneactive, @sophie_guidolin, @kayla_itsines, @ashybines.

What is the best quote, book or piece of advice that has been given to you on this journey?

So many times, I’ve questioned whether we’re doing the right thing, or on the right path. The easy option would have been to stop and get a secure job. But then I think of Dory and ‘just keep swimming’. Once you’ve tackled and finished a hard task, the next one becomes that much easier and your end goal becomes that much closer. You just have to keep going.

What would winning the #BOSSLADYDREAM competition mean to your business? How will it change things for you in particular?

Winning the #BOSSLADYDREAM competition will be life-saving for our business, literally and figuratively. For the business, it will mean we get brand design expertise, rather than us hashing together something in Photoshop. We will also benefit from UI and UX expertise, not to mention business acumen and coaching. And getting all of this right, will hopefully lead to people changing unhealthy lifestyle habits and making every day exercise part of their everyday routine.

Personally, winning the #BOSSLADYDREAM competition will be a big confidence injection. As a marketer, I’ve been finding myself increasingly insecure in my field. There are so many grey areas and no ‘right’ way to do anything. I think talking with other entrepreneurs, as well as coaching and mentoring will help me crystallise who I am professionally, what my best skills are, and how I can lead and grow our business to smash our next level goals.