Dream & Do

Creative Show & Tell - The MOON, Meaningful & Personal Brands & Heirloom Soy Sauce

Tara SheltonComment

INSPO #1 MOON app by Charlie Deets

If you're anything like us Dreamers, you're a little obsessed with all things universe, and especially like me, the moon. I am a big believer in it's energy and influence, and like to keep one eye on the ol' girl and what she's up to.

Our amazing copywriter Amy, is also a bit of a moon-sister, and told me about this amazing app simple called MOON

This app is simplicity at it's truest form, and is beautifully designed to boot. All it does is show you visually the phase of the moon each day, as well as info about the new room, full moon and what stage the moon is at present. You can also change the date, so you can see what's up with Lady Moon down the track.

What inspires me about this app is how simple it is, yet so affective. It's not overly complicated and doesn't feel the need to inundate you with exactly what each phase of the moon means or what to expect, but just gives you the info needed and let's so take from it what you will. It's also designed so beautifully, and I am a sucker for a pretty face.

Laura - Creative Project Manager


INSPO #2 Why Meaningful Brands Will Always Come Out On Top

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This week I chose pocketcityfarms.com.au as my show and tell, and it goes without saying that I absolutely love this concept - it warms my insides and brings a smile to face.

Increasingly we are are seeing an intersection between brand purpose, values and consumer aspirations and consumption. Consumers are demanding purpose-led brands, ones that stand for something bigger, something meaningful and something that will create positive impact on the societies we live in. Go even further than, you'll also see there is a huge trend toward living a simple life, one with just the essentials, and good old natural products. Society is looking for a way to peel back the layers of tech, virtual contact and feeding big corporates. Some very clever brands, like pocket city farms are responding to this demand.

No longer do we need to plan weekends away and escapes to the country side, they'll bring the country to you, with the launch of their first urban farm in Camperdown Commons. The concept extends beyond the farm, and includes an onsite restaurant, inspired by the concept of farm to table dining, offers Yoga on the premises and runs community workshops, where people connect and even swap crops, aptly called the "crop swap".

So what can your brand do today to respond to this growing consumer demand, how can you create change, that is aspirational and meaningful. Every brand has it in their DNA, its just a matter of tapping into it.

Dani - Creative Strategist


INSPO #3 The Importance of A Personal Brand


On a personal note, this weekend I was in great space re: my wedding planning, being super productive with sussing out some of the finer details. I really wanted to lock in a celebrant for the ceremony, and I am one to want to consider every option available to validate that I am getting the best value possible. As I am having the ceremony out of town, I couldn’t rely on word of mouth from my network and instead hit the web. I was unpleasantly surprised how hard it was to find celebrants that showcased themselves and how they perform the ceremonies.

This experience showcases a great example to businesses that you need to understand how to clearly distinguish your unique personality from your competitors and to really think through the ways in which you can best represent this.

For service based offerings like celebrants, where you need to sell your personal brand and voice, it’s crucial to use all the tools possible to represent who you are, what you do and how you do it differently. It’s so easy today to make a video where your personality and presentation skills are easily shown.

Too many of the options that I researched had outdated websites with pixelated photos and no personal branding. It was really hard to form an impression of how they are going to be on our special day.

In times where people are time sensitive, it’s important to create a great first impression to be in the top pool of considerations.

For now I have only found 1 option that clearly represents who she is, yet with none to compare her with, I am left feeling frustrated, unsure and unwilling to go ahead. Companies must aim to minimise frustrations and make the choice as simple as possible.

Ashley - Designer


INSPO #4 Heirloom Soy Sauce and the Meaning of Life


Late at night the past week, one of my favourite things to do to unwind after a long day at uni is to watch Chef's Table. A Netflix documentary series that follows individual chefs from all over the world and tells their stories in 60 minute episodes. From ramen shops to experimental Peruvian gastronomy, Chef's Table took me to Korea - To a place where you wouldn't expect to find a chef. A buddhist monastery. Temple food, as explained by Chef Jeong Kwan is an extension of their way of living. 

"Secular food is dynamic, but temple food keeps your mind calm and static"

As the practice of meditation extends into the intent of the food she creates, she crafts it to incite a feeling that reflects so perfectly, that of her spiritual practice. As in the world of creative agencies, a designer is surrounded by millions of pictures, influences and visuals everyday - it would be interesting to adopt a practice that borrows from Jeong Kwan's mindset. That what you consume must be carefully selected and curated, as what you ingest must awaken your mind, not dull it. It's about mindfulness and awareness of the elements that exist, and the ability and intention to bring them together and synthesise them into something that brings "enlightenment" or a new bright perspective to anyone that happens upon the result. 


A lovely example of this was her recognition of soy sauce as a heirloom. A peculiar comparison this may be, but it all made sense as she explained the meaning behind it, whilst gently spooning dribbles of rich brown liquid from porcelain bowls into the green tangle of spinach in front of her. Soy sauce existed in three separate versions on her cooking bench. Each representing the past, present and future. Some soys had been passed down over a hundred years, becoming a unique family heirloom, whilst others only 5 or 10 years old and others not yet ready for the palette - fermenting away in earthenware pots, half-buried in the soil. Yet when they were all brought together, an awareness and appreciation for the soy sauce making processes her ancestors and monks before her (as well as her own practice and the realisation of those to come) arose.

Yet, this practice and this way of living seems so far removed from the fast paced "wired" modern world, it almost seems impossible to be able to actually enact these beautiful values and concepts in a world that just doesn't have the time for it. According to Kwan, Time is naturally transformative and the most beautiful things, arise out of the serendipity and natural allowance of time to run its course. But maybe it isn't just about the physical concept of time, but the appreciation that lies behind what the unfolding of time has to offer. As Kwan plants each bulb, seed and flower in the monastery garden, she sends vibes of love, compassion and thankfulness into each and every one. Perhaps it is this practice of reflection. 

Just stopping and stepping back, letting time standstill for a moment to appreciate what is before us, what the moment has to offer. And that is something I feel becomes lost in the motions of work in the modern world, being so caught up in completing tasks, against a deadline or just ticking off the boxes to what has to be done. We forget to enjoy every motion, movement and moment that is offered to us, the learnings that we experience - past, present and future. 

Chef Kwan describes the 5 senses as something unique - and all together different to what we know: 1. Body 2. Feeling 3. Perception 4. Consciousness 5. Intention. A collection of 'senses' that collaborate with and connect the physical world to the spiritual and emotional nuances that exist in all of us. A holistic perspective that doesn't just draw learnings from the present, but fuses an understanding by taking into account the past, future and present. 

If we combine the 5 senses we know and love and these new 5, we have 10! And it's so important to use these 10 senses to absorb the potential learnings that are in front of us, if only we take the time to appreciate it. 

Edie - Junior Designer