First of all, you might be thinking, ‘What’s a brand video? Do I need one? Will my business fail if I don’t? Does it need to go viral? Will I be invited onto the set of the Ellen show?!’
Fear not, dreamers. With the help of our biz friends, Storydriven, we’ve compiled a list of four types of brand videos and what they can do for your business.
Video is not just for YouTube and Vimeo and Hollywood screens anymore - it’s a way more accessible and viable form of content marketing than any of us ever imagined. With phone apps like iMovie making it pretty easy to create decent content in a short time frame on a low budget, not to mention snippet video apps like Boomerang taking over our feeds, watchable content is all the rage. Remember when the film Jobs with Ashton Kutcher made and released the trailer on Instagram? Yep, the future is here.
But let’s not get ahead of ourselves. Read on to find out the four types of brand videos and which one might be best for you.
1. The ‘About Us’ video
Who are you? What are you about? Rather than tell your brand story through some well-crafted (or sometimes not so much!) words on a page, it can be really great content to create a visual narrative. You can then embed this brief introductory video on your website’s About page, or use snippets of it for social media promos. It helps build rapport with your future customers, provides relatability and a human face behind the brand. But remember to keep it short - the average viewer has an attention span of less than two minutes.
2. The Educational video
If you’re looking to turn ice cold leads into warm paying clients, the educational video is your best friend. The key to this kind of video is to provide as much value as possible, without completely giving the cow away with the milk. You want people to believe in you and your brand, respect what you have to offer, and want more of it. Basically, you want people to realise why they need you. Think of a problem your target market might be experiencing, and provide some insights that will help them get on track. When they’re ready to buy, they’ll remember you.
3. The Explainer video
A little more intensive than the educational video, an explainer video gets into the nitty gritty. People coming along to view this kind of content are one step closer to pulling out their wallet. They’re your prospective clients or customers in the consideration phase of their journey, so it’s important to impress. Provide a specific solution to their likely issue, and pack as much information as possible into your video so they can make their decision.
4. The Case Study video
You’ve wowed your target market with your myriad offerings and knowledge, but what about letting your brand speak for itself? When a customer says you’re awesome, it basically makes you doubly awesome in the eyes of future customers. Your work is done, so let your happy customers be your new brand advocates.
The guys at Storydriven have put their money where their mouths are and made their own explainer video about the four types of brand videos that could act as a vital part of your marketing toolkit.
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