Dream & Do

A B to Jay-Z - 5 Minutes with Jessica Chiha

Tara SheltonComment

If you’ve ever been to the Dream & Do offices, chances are you’ve heard some form of Beyonce/Drake/Gambino mash-up blaring on our speakers. What can we say, we’re big Hip Hop fans and we don’t care who knows it.

So you can imagine our excitement when this project crossed our path. For those of you who share our love for all things Biggie, or are looking for the ultimate, unconventional 'baby gift', this one's for you.

 

A B to Jay-Z - A Hip Hop Inspired ABC children's book

If you're having alphabet problems I feel bad for you son. I got 99 problems but my ABC's ain't one!
 

We sat down with one half of the dynamic duo behind this incredible idea, Jessica Chiha, (her hubby Danny is the other half), to chat about how this idea came about and where they’re hoping to take it from here.

 

Tell me about the idea behind the book, A B to Jay-Z - A Hip Hop Inspired ABC children's book?

The book is something I’ve wanted to do for years. My husband, Danny and I have always been obsessed with anything Hip Hop, and whenever our friends or family would have a child, I always found myself wanting to give them a “little gangsta gift”, something that reflected us and brought some of our personality to the present. In short, I always wished it existed, so I thought why not just do it myself?

 

What made you finally take the step to follow your dreams?

Danny and I have a vision board that we use to help visualise our goals, and Danny’s board last year included writing a book. It was coming up to the end of the year and it looked like it wasn’t going to happen, then we remembered this idea and it felt like the perfect time as we’d just found out we were pregnant with our first baby. I knew then that I had to make this dream into a reality. Along with the support of Danny and my friends and family, getting pregnant was the real push I needed to take the leap.

 

You’re just over half way with your Kickstarter campaign, how have you found it? Would you recommend Kickstarter to other Dreamers?

We were complete Kickstarter rookies when we started our campaign, but I cannot imagine doing it any other way. The whole process is very user friendly and I would recommend it to anyone looking to raise money for their business.

On top of that, Kickstarter is great to test the idea and see if there is a customer base out there without having to invest too heavily into the idea beforehand. People can donate however much they wish to, so it takes the pressure off.

Although saying that, we’re in the last week of fundraising now, so we’re really trying to raise the final amount to get it over the line. The pressures on now!

 

What’s the next steps after the Kickstarter campaign?

All the exact dates and details can be found on the Kickstarter page, but if we reach our target, we’ll immediately begin refining the illustrations and content, and then with the help of Dream & Do’s expertise in printing and production, we will have a printed product out to market in April.

 

And finally, what’s your advice for someone thinking about chasing their dreams but is holding back?

It’s sounds cliche, but you’ve just got to take that first step. I am not a risk taker, my husband is, and he’s always encouraged me to make this dream a reality. Once you do, you’ll realise how much overwhelming love and support you’ve got, which is key when taking a risk like this. Without my wonderful husband, friends and family and Dream & Do, I wouldn’t of had the courage to get the ball rolling and just make it happen. So just do it, take that first step, it feels amazing.
 


Needless to say, the Dream Team have already made their pledge and are counting down the days until the book arrives in the post, so head to the Kickstarter Campaign page now to check out the details. Make your pledge now and let's bring this baby (book) in to the world!