SEO stands for Search Engine Optimisation, and you might often hear the buzz phrase “SEO-friendly”. This basically means that the more SEO friendly your website is, the higher it gets listed on Google when people are searching for relevant terms. This post is guest-written by the lovely wordsmith and copywriter Kate Toon, whose website is the highest ranking on Google. She’s an SEO whiz and even runs e-courses called ‘The Recipe for SEO Success’, which you should totally look into.
Around 6 billion searches are made on Google every day. That’s a lot of people searching for stuff. And while you can drive traffic to your website with social media, direct mail and the like, SEO has one important difference: It puts your site in front of people right at the moment they’re ready to buy.
On Facebook someone might see your content and think, “That’s nice. I might buy that one day”. But they may not necessarily be in buying mode.
But if someone searches for ‘Buy piglet jumpers online Australia’, you can pretty much bet they want to buy a piglet jumper online in Australia.
And SEO is what helps them find YOUR site and buy YOUR piglet jumper.
Moz is my go-to SEO tool for those who want to fully understand where their site is ranking, who is linking to you, how well your content is optimised and fresh keyword opportunities.
Contact Kate Toon and book an SEO course at www.therecipeforseosuccess.com.au.