If you’re not a designer, and maybe can’t afford to have a full-time or subcontracted designer on call to meet all your design-related needs, you’ll need to brush up on your skills. The beauty of YouTube today is that you can learn to do pretty much everything, including heart surgery (but don’t try that one at home!).
There are some great self-taught programs available such as InDesign, Illustrator and PhotoShop. It’s not hard to learn the basics and you could even sign up for short courses through General Assembly or other design schools in your area.
“Because content is king, it's essential your images reflect the quality of your product or service. My program of choice is InDesign - learning to use it was the best thing I ever did for my skillset. I do almost everything on InDesign now - creative production, basic photo editing and plain ol' documents I used to make on Word. For beginners, I highly recommend Canva or WordSwag. They are DIY tools loaded with templates, images and fonts. No matter your creativity level, you can make pro-looking graphics quickly and easily.”
Marielle, Social Media Expert & Founder of Concept Jungle