Dream & Do

5 Minutes with Amy from GAALS

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We've never heard or worked with a dream to start a gynaecology private practice, but we didn't shy away from the challenge! GAALS stands for Gynaecology and Advanced Laparoscopic Surgery in Brisbane, founded by two young women doctors - Dr Amy Arnold being who approached Dream & Do in the first instance for a full branding package. Check out the work we did here!

1. Why did you want to start GAALS? When did your dream begin?

GAALS for me represents what I think a medical practice should be - inviting and approachable with specialist practitioners able to offer expert advice. This has been my dream for sometime, but it is something I started to focus on last year and I am so excited that the dream has now been realised, and GAALS is now established.

2. What has been the biggest challenge and reward of starting your business?

One of the biggest challenges of starting a new business for me has getting through the large number of things that are required just to establish a business, most of which I had no prior experience with before starting this journey. But the greatest reward is seeing all your hard work pay off when the business becomes functional with a cohesive brand and you start receiving positive feedback.

3. How did Dream & Do help you on your journey?

Dream & Do really understood what we were trying to achieve and provided a cohesive and unique brand for GAALS  and provided  style and design ideas that really reflect what GAALS represents.