Dream & Do

Fresh and Ready for 2016 - Creative Show & Tell

Tara SheltonComment

Thanks to The Little Queen Cafe for hosting our very first Creative Show & Tell for 2016. Hope all your New Year's resolutions are going swimmingly, and if not then here are five pieces of inspo we found over the break that might help to kick-start your creative brain. Enjoy!

INSPO #1 // PageCloud

Have you ever wanted to make a simple text change on your website, but you can't because you can't access the web code or don't know how to? So you pay extra for web developers to add that extra image into your website. PageCloud is about to revolutionise the web design. Forget customising a web template, PageCloud lets you create your dream website. It's the most advanced web editor currently in the market. Yes, you really can design whatever layout, change any text, import any existing website through a browser interface. It has a drag and drop feature which is simply too easy to use. If you know how to use photoshop, keynote or spreadsheet you already know how to use it. You can even try it out on the current site. This product is really aimed for designers that lack the coding skills, which for me is great and I cannot wait to use this! It's only launched December 11th last year and it's already estimated worth $2.2 million in value. "The world of web design is changing."

Watch the video HERE!

Rachel, Graphic Designer & Illustrator

INSPO #2// The Coffee Club napkins

Touche The Coffee Club, when everyone started thinking you were irrelevant and placing you amongst the Donut Kings and Gloria Jeans', the 'I-had-no-other-choice-I-was-desperate!'

You've managed to stay on top on the game, and in front of Jamaica Blue, with this perfect campaign touching on the emotional truth of why we go to the local coffee shop for the weekly 'Sunday Sesh'. The brand refresh was put together by the chain's creative partners IdeaWorks and GPY&R with the objective to make The Coffee Club the place to connect face to face and not over face-time: "The Coffee Club brand now has a clear point of view, we are about reconnecting Australia" source. While social media and technology has enriched our lives ten-fold since its introduction, it has to be said that there has been some 'regression' and we are finding ourselves missing real human contact, which might explain the huge rise in our coffee-culture and increase in avo consumption. 

They came up with clever copy that features on their cups and napkins such as 'take a moment, not a selfie', and 'when was the last time you connected with an old friend?'. It highlights the superficiality in our tech-culture that everyone can identify with, while contradictorily makes for a great flat-lay to share on Instagram. Thanks TCC! And for the inspiration this Wednesday morning.

Renata, Graphic Designer & Photographer

INSPO #3 // David Bowie's final music video

Everyone’s love affair with David Bowie started differently. For some it started with his beginning, humming along to the tracks of Space Oddity, for others it was his US break with his iconic single Fame, or perhaps you’re a '70s Ziggy Stardust dreamer, your allegiance proudly displayed with the red lightning bolt painted thick down your face. For me, it all started with his role as the Goblin King in the cult classic film Labyrinth. Who doesn’t love a dark, semi-musical told mostly through the magic of puppetry?

Regardless of where or when, we all share the clock-stopping moment that happened on Saturday, 10 January, when Bowie lost his 18-month battle with cancer. His parting gift, like the others given before, was his gift of music; one last album, one last video, his parting message to the world.  

Lazarus is both beautiful and haunting. From the opening lyrics (look up here, I’m in heaven/I’ve got scars that can’t be seen) to the stark, decaying hospital imagery, it’s blatant he is making reference to his failing health. But true to Bowie’s resilient and adapting persona, the character is both incapacitated on the bed, and then full of life writing at the desk... it’s evident you can’t stifle the creative need. Poetic to the end, Bowie, dressed in a Ziggy-reminiscent jumpsuit, retreats into a vintage wardrobe, fitting for a style icon don’t you think?

Laura, Account Manager

INSPO #4 // The Morning Pages creative exercise

Julia Cameron is a teacher, artist, writer, playwright, poet, filmmaker, etc etc etc. Seriously, she's, like, everything, but most famous for her book The Artist's Way, which is basically a bible for any creative person or anyone wanted to invite some creative practice into their lives. She stresses that it's for anyone. It's the book version of a creativity course she started teaching in America before I was even born. A couple of years ago when I started my PhD, I enrolled in a few postgrad courses and writing circles to kickstart my brain. One lecturer introduced me to the Morning Pages exercise, which she's been doing religiously for years and years. I did it for two weeks, every single morning, for half an hour before doing anything else, and in those two weeks I finished writing the novel I'd been attempting to complete for months.

“The morning pages are three pages of longhand writing, strictly stream-of-consciousness. They might also be known as brain drain. There is no wrong way to do the morning pages. These daily meanderings are not meant to be art. Or even writing. Pages are meant to be, simply, the act of moving the hand across the page and writing down whatever comes to mind. All that angry, whiny, petty stuff you write down in the morning stands between you and your creativity. The morning pages are the primary tool of creative recovery.

Sadly, I haven't been so strict with myself as to pick up my Morning Pages routine again, but I really need to start again. 2016 GOALS. I do have a PhD to finish after all. In fact, the whole team here at Dream & Do are going to set ourselves a challenge to do it for two weeks every single morning. Wish us luck!

Amy, Copywriter & Content Editor

INSPO #5 // Mulberry press invitation 

My Show & Tell this week is simply just pretty. It is not a huge conceptual idea, just a work of art that you can't help but lust over. It is a Mulberry press invite that I received when living in London and the theme for the season was woodland animals. It took the form on the nostalgic paper game and is printed on beautiful textured black stock with white and gold foil print. The illustrations are gorgeous and you just want to keep it.

I think if we are designing anything printed these days we should aim to have this affect on the user. Too beautiful to throw away.

Tara, Founder & Creative Director

The Dream Team xx