I worked in the city and there were no healthy, real-food options around. They were filled with nasty ingredients, or three-day-old lentil salads. The one healthy place I could get to was a half hour walk there, and then half hour back. So I had to fill that gap.
Are you living the dream?
Yes. Absolutely! I don’t really know what the dream is, but it’s working…
What has Dream & Do done for your brand?
They have made it look pretty! Which sounds a bit lame… They’ve taken my ideas out of my brain and made it come to life in the brand. I’d been trying to articulate my idea and my brand through my Instagram, for example, and then Tara swooped in with the strategy of images being ‘white, plain, no frills, to show the simple, minimal ingredients, etc’ and it was everything I’d been thinking of, but didn’t know how to do yet. It’s been amazing.