Dream & Do

How Awesome Are Magazines!? - Creative Show & Tell

Creative Show & TellTara SheltonComment

Welcome to this week’s Creative Show & Tell by the Dream Team! We ran overtime, as per usual, because there’s so much to talk about and so much material for inspiration. Here are our picks of the week for your viewing pleasure.

Enjoy…

INSPO #1 // Kinfolk, Monocle and MITT magazines

I’ve been a little addicted to magazines lately. I only subscribe to Womankind magazine and that was a gift; I’m a little non-committal in that way. I act on impulse and I definitely judge a book by its cover. The three magazines I wanted to share with the Dream Team this week were Kinfolk, Monocle, and MITT. The Dream Team had a quick chat about how Monocle and MITT have attracted a male readership. Monocle gives you lots of value. Although a bit cluttered for a highly visual person like myself, it is packed with great content. Men are practical buyers. They’re not going to pay $22 for a 227pg magazine of full bleed images. I also love that Monocle has a radio app, ‘Monocle 24’. I’ve downloaded it and it’s great.

Monocle goes beyond the printed form with an app "Monocle 24" and even a few cafes where subscribers have access to private areas.

Monocle goes beyond the printed form with an app "Monocle 24" and even a few cafes where subscribers have access to private areas.

MITT (Men of this Town) is a quarterly digest featuring the lives of different men, I guess to inspire others. It is a blog-turned-magazine. The size of the magazine is more like a book, again a nice practical take for men who would rather be seen reading the Financial Times than a big glossy magazine about other men.

The magazine that truly has my heart is the dear Kinfolk magazine.

Here’s why…

Kinfolk.

Oh, how I love you. This is  ‘The Entrepreneur’s Issue’ so I was 90% sold when buying it, but then I turned it over it had a simple pull quote from one of their articles that summed up the whole issue. “Most people would agree that work is good for us. It can be fun, even enabling. Many of us enjoy our jobs – the intellectual challenge, the physical exertion, the socialising, the status. But to let work take over our lives is folly. There are too many important things that need time, such as friends, family, hobbies and rest.” Sold!

This publication is all about slow living and it does a great job of easing us into the idea. It has a beautiful minimalistic design, gently styled photography and above all, insightful articles. I am particularly interested in the idea that working less and slower can make us more productive. Totally smitten by this magazine with absolutely no advertising, I wanted to know who published it. I discovered that it is actually by a design studio, whose mission is to slow people down, simplify and cultivate community. Of course, this inspired me even more! With Dream & Do’s mission to help people find their purpose and fulfil their dreams, suddenly I am thinking beyond branding and design services. Dream big!

Tara, Founder/Creative Director

INSPO #2 // Golden Touch video by Party Tokyo

The inspiration piece for today's Creative Show & Tell had to be "Golden Touch - namie amuro" created by design studio Party NY and they worked together with LOGAN, a content-creation studio based in LA and NY. 

I thankfully stumbled across this piece while trawling through Japanese graphic design, and it is AMAZING. The video's prompt of "keep touching while watching" had me hooked right from the get-go. Admittedly, I didn't know what to do at first, using my cursor instead but quickly caught on and thoroughly enjoyed watching the numerous creative takes on a "golden touch". I don't think I've seen many other designs that merge the physical with the virtual and I absolutely love this concept. So well done Party Tokyo! Love your work. You have definitely inspired me.

Renata, Graphic Designer/Photographer

INSPO #3 // Hello Pizza, Darlinghurst

As Dream & Do’s resident writer person, I’m all about the words. And yellow. Enter Hello Pizza. I drive past their bright yellow Oxford St, Darlinghurst, store alllll the time, and always say ‘Wow, that’s really cool. I should try their pizza.’ Finally, on the weekend, my partner and I indulged in a little Hello Pizza delivery. Oh my goodness, it was amazing. The pizza, the branding, the words. The pizza box said: ‘Say hello to your pizza (but not with your mouth full).’ So impressed. Even the text message they sent me to say the delivery was on its way used branding with words. Branding guys! It’s so important. I can’t tell you how frustrating it is when you see a beautifully designed website or packaging, riddled with errors, or below par copy. Words are important. It’s so refreshing to see a website with a strong tone of voice – very colloquial, Aussie, without going too far, easy to read and accessible. It makes you want to keep reading, and it’s pretty impeccable copy. I have a crazy eagle eye for any and all tiny spelling/grammar/punctuation mistakes, but this website is flawless. Copywriter – whoever you are – kudos to you! On that note, we totally stalked Hello Pizza’s design geniuses. Made Together, you guys rock our socks. We should do coffee one day. (P.S. I found a teeny tiny typo on your website – sorry!)

www.hellopizza.com.au

Amy, Copywriter

INSPO #4 // Monster Children

The other morning I met my flatmate in our kitchen and found her looking through a book. From a glance, and as a creative, I saw lots that grabbed my attention: beautiful photography, clean design,
tactile paper. There was no dead giveaway for what sparked my interest and, taking a closer look, I found it was Issue 46 of Monster Children. I'm avoiding using the word magazine as in their words ‘it's much, much more than a magazine, motherfucker’, which gives you an insight in to the kind of brand they are. Monster Children is a publication with a focus on surfing, skating, art, music, photography, as well as any other cool stuff they find along the way. All of those topics make for a pretty interesting read but for me it was the landscape layout of Monster Children that really caught my eye initially. How many magazines do you see out there that are landscape? Not a lot, if any. For me, this is the first that I paid attention to and another factor that added to this was the lack of magazine heading or article titles plastered all over the cover. It says a lot for a publication to feel confident enough to not conform to the normal magazine convention. Inside, the paired-back design continued and you begin to get really involved with the magazine as you have to turn it around with sections of type turned on their side. Reading the articles you get an idea of the personality Monster Children have where they don't hold back and are pretty straight-talking, giving them an edge, which again makes them stand out from the rest. After saying all this, I have to admit I'm not a surfer or a skater but from what Monster Children have shown me, I definitely feel like getting on some sort of board.

www.monsterchildren.com

Sarah, Creative Intern

Dream on, dreamers,

The Dream Team