Dream & Do

The Power of Words - Creative Show & Tell

Creative Show & TellTara SheltonComment

As usual, there was an unintentional theme to today's Creative Show & Tell - WORDS. Our copywriter was certainly happy! We moved our meeting to lunchtime today and, considering it's 35 degrees, took ourselves to the rooftop pool at the Old Clare Hotel around the corner. Yes, rooftop pool. We dreamers take our meetings (and leisure) very seriously. Check it out!

INSPO #1 // Pins & Pineapples

It's no secret that I'm obsessed with copywriting agency Willow & Blake (the chickas behind frank and other rad stuff). I started following this random @pinsandpineapples account a few months ago, because who doesn't love gawking at baked pins (legs, for you folk not up on the lingo of the moment) and fruit? Pineapple is just so damn aesthetically pleasing. And the social media world is obsessed with them. Talking about #trending (or #fleek, as the cool kids are saying [aka not me]).

It took me a while to figure out what it was all about. Is it a new client that hasn't yet launched a website? I mused. Nope. It's just a bit of fun and, having racked up 11.4k followers to date, clearly a way for Willow & Blake to show off their mad Insta skills. Such a simple idea. Paired with a simple sentence, free from grammatical errors. I'm a bit off heavily branded Instagrams at the moment, from the whitewash-palm-tree-Bondi-scene, to the box-gaps-only fitness accounts. It's dead to me. Bring on more tongue-in-cheek copy, blatant piss taking (see: @socalitybarbie) and creativity.

One more thing! As creatives, it's easy to become blindsided by our work for other people, and forget to create for ourselves. The W&B team are talking the talk for their clients, and walking the walk for themselves. I can just imagine them sitting at their work desks, black coffee in one hand, trawling for pics of hot chicks holding pineapples, giggling to themselves thinking 'Is this even real life?' Kudos.

Here are some of my faves:

Amy, Copywriter

INSPO #2 // Vision boards

I was originally introduced to vision boards around six years ago at a house party, by a guy called Andrew, who has since become my friend. He'd gone from having no job, and no idea of what he wanted to do with his life, to having a dream job in the music industry, getting to travel the world with work, buying an amazing penthouse apartment and getting the car he’d always wanted (as well as a super cute dog called Gracey). All of which he’d put on a vision board and watched come true, one by one.

Obviously, the next day I went straight to my nearest art shop to buy some card and coloured pencils and drew out my first ever vision board… (currently cringing at the thought of posting a picture of it on here - my matchstick man masterpiece). It included getting a work placement in Harvey Nichols head office, my dream car, and travelling to where I wanted to go. Lo and behold, everything on it came true. Since then, I’ve been making vision boards every few months and over the years, pretty much everything has come true. 

If you put the board next to your bed, it will generally be the first thing you look at in the morning and the last thing at night. Not only does it help you to clarify exactly what you want from life, and get it out in the real world rather than whirling around your head, but it also works in a more psychological way too. Because it's in picture form, it’s a lot easier for your brain to absorb the information into your subconscious mind. Once you have those images in your head, your brain can’t determine between fact and fiction and automatically believes them to be true. And once you genuinely believe, you can always achieve. It’s only us who puts limitations on ourselves and our abilities and if we can trick ourselves into believing we’re capable of achieving even our most ridiculous dreams, they’re almost sure to come true. Please have a go and try to prove my wrong, in the same way I tried to prove Andrew wrong all those years ago. And if something on there doesn’t come true, you have to have the faith that it doesn’t for a reason and it was either never meant to be or there’s something even better out there for you instead. Happy manifesting!

Jo, Creative Coordinator

INSPO #3 // How to Write a Sentence by Stanley Fish

Last night, I went to the pre-showing of King Lear, featuring Geoffrey Rush at Sydney Theatre Company and perhaps it rekindled by romance for the written word.

I loved English at school but loved art and design a little more, and so it was the latter I pursued. I do, however, realise how important words are to good design and how powerful they can be to making us "feel" something. Dream & Do's second hire was a copywriter, Amy, who is doing a PHD in Creative Writing and I love what she brings to the design work. Just as she lusts over us on our tools, whipping up some amazing designs, we drool over her ability to bash out writing that makes your heart melt and sum up EXACTLY what we wanted to say.

In the intermission of the play last night, I stumbled across this book and had to buy it. For once, it wasn't the cover that sold it to me but the words. The blurb on the back of the book was so beautifully written that I had to read more. Like reading a sensual cocktail list at a fancy bar, you feel like you have tasted it before you place your order.

My favourite sentences from the blurb:

"Some appreciate fine art, others appreciate fine wines. Stanley Fish appreciates fine sentences."

"How to Write a Sentence is both a spirited love letter to the written word."

In the age ruled by texting and emojis, it feels nice to dwell in the art of literature again.

Tara, Founder & Creative Director

INSPO #4 // Chinese calligraphy

I recently received a souvenir from my mother-in-law on a recent trip to Hong Kong. She knows my obsession with calligraphy, the traditional arts and all things with type. So the picture attached is what she got me.

The text says "Water Written Fabric" and it's basically practice Chinese calligraphy on reusable fabric using water as the ink. You can reuse it once the water dries up.

In Chinese culture, calligraphy is an art and it's very difficult to perfect so a lot of practice is required. I remember using gridded practice booklets with outlines of Chinese characters and used churn through a lot of these booklets and then we threw them out once we finish them. Not only this is such a sustainable idea without being a tree killer, it's guilt-free to practice this craft and imagine if it was applied to brands with sustainable concepts. It'll be DA BOMB!

Rachel, Graphic Designer & Illustrator

INSPO #5 // Cards Against Humanity

Cards Against Humanity is a party game for horrible people. I actually bought it for my brother as a birthday present (hope he doesn't read this... and no, he's not actually horrible!)

I've known about it for a while but I don't remember exactly how I first came across it. It first started as a Kickstarter campaign and now they have... "This year we bought a private island, started a new company, opened a co-working space in Chicago, established a scholarship fund for women getting college degrees in science, and released the Sixth Expansion, the Science Pack, the Design Pack, the Fantasy Pack, and the Food Pack."

The tone of voice on the website to the invoice I received in the mail was down to the tee and super funny! You wouldn't think a letter with so many 'f-words' would make someone feel cared for but I felt like they really did give a shit about me as a customer and that's all you can ask for.

It's interesting why this has become so popular as a product and an idea. Is it because we all want to be a little naughty? We all have a little bad within the good and it's okay to share it from time to time among trusted friends. I wouldn't advise playing this game at the office Christmas party though, could get nasty...

Renata, Graphic Designer & Photographer

The Dream Team xx